ASO Texts

ASO (App Store Optimization) determines how easily your app is discovered in the stores. In this step you manage all the texts that appear in your store listings.

Step can be skipped

You can update ASO texts at any time after the first publish. If you want to skip this step, existing texts are retained. The wizard will notify you if no texts are present yet.

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Fields at a Glance

App Name

The name of your app in the store (max. 30 characters on Apple, 50 on Google Play). Appears directly below the icon.

Subtitle

A short addition to the app name (Apple App Store only, max. 30 characters). Appears directly below the app name.

Description

Full app description (max. 4,000 characters). Explains the features and benefits of the app.

Keywords

Search terms (Apple only, max. 100 characters, comma-separated). Not visible in the store, but crucial for discoverability.

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Multilingual Texts

If your app supports multiple languages, you can enter store texts separately for each language.

1. Select a language from the language tab (e.g. German, English)
2. Fill in the fields for that language
3. Switch to the next language and repeat

Apple and Google Play automatically show users the store texts in their preferred language if a translation is available.

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AI Generation (Optional)

1. Tap “Generate with AI” next to a text field
2. The AI suggests a text based on your app description and active modules
3. Review and edit the suggestion as you see fit
4. Tap “Apply” to insert the text into the field

AI as a starting point

AI-generated texts are a good starting point, but should always be reviewed and adjusted. You know your brand and target audience best.

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Submitting Texts to the Stores

After filling in all fields, BLOCQ transmits the texts automatically:

Store	Submission
Apple App Store	Automatically via API on the next submit
Google Play	Automatically via API on the next submit

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Tips for Better Store Texts

App Name

Use your brand name plus a descriptive keyword (e.g. “MyClub – Events & Chat”). This significantly improves discoverability.

Description

Summarize the three most important benefits of your app in the first two sentences – most users don’t read further.

Keywords (Apple)

Don’t use words that are already in the app name or subtitle. Use complementary search terms instead.

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Next Step in the Wizard

After saving the ASO texts, the wizard moves to Compliance.